Brand Ambassadorship

Posted on June 16, 2017

Description:

I met Gabe, the founder of Wet Wizard, after buying his amazing harissa sauce at a holiday event I put together. While there are no shortage of players in the hot sauce game, what Gabe is producing is more about flavor than heat. It's a condiment more than a hot sauce.

I downed my first bottle of harissa by putting it on sandwiches, pizza, french fries, eggs, chips, sardines, and just about everything else. I reached out and we met for coffee where I explained I was a fan and pitched him on becoming a brand sponsor (especially if he could provide a sash with the words ‘brand ambassador’ on it). He seemed a little suspicious of applying my shenanigans to his product but he must have liked one of my crazy ideas (hopefully the one about the sash) because he’s come back to me with an offer to be a brand ambassador!

As a Wet Wizard brand ambassador I’d be endorsing the product but also helping design an awareness and marketing campaign. We’re working out the details of that engagement and I’m incredibly excited to enter the world of consumer food product marketing! I already support this product 100% and want to see it be more successful.

If you’d like to try the sauce before voting (I recommend the harissa!) and you’re in Portland you can find it at Cherry Sprout and World Foods and these restaurants.

If you’re outside Portland you can order online.

And I’m organizing a Wet Wizard BBQ and you should RSVP here.